University of Wisconsin–Madison

Jobs at UW

University of Wisconsin–Madison



Job no: UW-14079
Work type: Staff-Full Time
Location: Madison
Categories: Extension, Outreach, Public Engagement

Employment Class:


Working Title:

Director, Wisconsin Public Media

Position Summary:

The Director of Wisconsin Public Media, which includes Wisconsin Public Radio (WPR) & Wisconsin Public Television (WPT), provides visionary leadership, guidance, and administrative oversight through management staff to achieve strategic objectives.  For 100 years public broadcasting in Wisconsin has been a leader in broadcast excellence and innovation; we are financially sound through successful stewardship of our resources.  The Director establishes and nurtures relationships at the local, state and national level to advance and support public media through balancing the interests of multiple partners while focusing on meeting audience and stakeholder needs and preferences. The Director also initiates and guides work that maximizes the collaborative efforts between WPR & WPT and content partners across the University and beyond.  The Director’s work is significantly focused on building organizational capacity and leveraging emerging opportunities through work with external partners and prospective partners including diverse educational, not-for-profit and civic organizations. 

The Director leads a unit of approximately 240 full-time and 70 part-time and student staff and has five direct reports.  The Director reports to the Provost, University of Wisconsin-Madison (UW-Madison).  We are headquartered on the University of Wisconsin campus in Madison, rated as one of the most livable cities in the U.S. You will be living in a community renowned for its many assets; see this short video of the Madison area:

WPT & WPR operate as collaborative networks with broadcasting licenses held by the Board of Regents of the University of Wisconsin System and the Wisconsin Educational Communications Board (ECB) and affiliated public radio stations.  The Executive Director of ECB is a key partner in oversight of WPR & WPT.  Within this collaboration the University of Wisconsin provides broadcast and non-broadcast, online, education and other content for WPR & WPT, technical support, fund development, community engagement and marketing.  ECB oversees statewide distribution, engineering and broadcast efforts. WPR & WPT work closely with their 501(c)(3) member support organizations, The Wisconsin Public Radio Association (WPRA) and Friends of Wisconsin Public Television (Friends) to develop community support for the services. 

The Director of Wisconsin Public Media has leadership and oversight responsibility for operating and capital budgets of more than $28M from multiple and variable revenue sources:  university, state and federal government; audience memberships; major and planned giving; grants, business sponsorships, special events and sales of goods and services.  Responsibilities incorporate capital funding and strategic planning to acquire equipment and technology on which the programmatic and service departments depend to fulfill their missions.  The Director also leads annual and ongoing advocacy efforts at the state and federal level.  Additional responsibilities include leadership of staff development, performance and compensation design and diversity and inclusion practices.

Key Responsibilities:

1. Bring vision and leadership to:

  • The provision of public media services for the people of Wisconsin.
  • The strategies guiding content creation to enrich the authenticity and impact of public media.
  • Providing educational services to pre-school, K-12, and adult audiences through programming, technologies and services.
  • Collaboration with K-12 partners and campus-based educational initiatives that can be pedagogically enhanced or can increase access through the resources of broadcasting. 
  • Outreach to community based organizations and institutional partners to develop prospective public media projects.
  • Advocacy for state and federal financial support and for legislative initiatives for the benefit of public broadcasting.
  • Expression of institutional values that assure access to programming, excellence, transparency, sustainability and staff recognition and development.
  • Editorial integrity and independence in all work.
  • Assurance of a diverse, inclusive, welcoming, and positive workplace.


2. Administrative leadership.

  • Along with the Executive Director of ECB advocate for and provide primary guidance and support to the Directors of WPR & WPT. 
  • Provide strategic and operational direction for the Division’s Finance, Strategic Initiatives and Compliance, Human Resources, and Information Technology staff.
  • Ensure compliance and reporting to Federal Communications Commission (FCC), Corporation for Public Broadcasting (CPB), National Public Radio (NPR) and Public Broadcasting Service (PBS), University, state and other federal reporting requirements including an annual financial audit. 
  • Provide leadership for staff recruitment, diversity, inclusion, compensation and professional development practices toward greater organizational capacity and effectiveness. 
  • Provide leadership for oversight of significant endowments and other designated accounts to provide reliable and sustainable funding streams in accordance with industry best practices.   

3. Represent the University’s interests in broadcasting and new media technology.

  • Provide information, advice and counsel to the Chancellor and Senior Staff of the University of Wisconsin Madison on public broadcasting and media issues.
  • Lead the University’s relationship with the ECB.
  • With the Directors of WPR & WPT and the Executive Director of the ECB engage with the WPRA and Friends groups including development and implementation of annual operating agreements.
  • Steward relationships with other institutions housing public radio stations affiliated with WPR.  Routinely review, revise and fulfill operating agreements to best reflect those institutions’ and WPR’s mutual interests in serving audiences and fulfilling each partner’s mission. 
  • Act as the primary institutional representative to state and national organizations including other public and commercial broadcast entities.  Develop and exert influence in national organizations’ policy and practice as they relate to WPR & WPT interests.


4.  Guide research for public service technology applications.

  • Work with leadership across the University to create mutually beneficial linkages among broadcasting, online and other information technologies, and distance education initiatives utilizing digital technology.
  • Establish and maintain partnerships across UW System institutions and UW System Administration to discover ways to utilize digital broadcast and online technology to assist in achieving institutional and UW System goals.
  • Establish and maintain partnerships with other higher education institutions and systems that have similar goals, especially those who hold public broadcast licenses.
  • Represent the importance of digital technology for educational applications with state and national organizations.
  • Maintain a strategy and plan for capital equipment replacement.  Collaborate with ECB to assure alignment and interoperability of technical infrastructure.

5.   Oversee other institutional obligations as a public media organization.

  • Ensure that programs meet federal, state and other institutional requirements.
  • Directly engage with elected officials and state and federal administrative staff to advocate for federal and state government support for WPR & WPT’s programs for the University.  Devise, lead and coordinate advocacy efforts of the WPRA and Friends.
  • Advise the Chancellor, Provost and others on principles, practices and strategies of fund development with respect to individual, corporate and foundation relationships.
  • Comply with UW code of ethics: and maintain the standards of journalistic ethics and excellence described in Ethical Guidelines for Editorial Staff:

Minimum Qualifications:

  • Bachelor’s degree and a minimum of 10 years increasingly more responsible leadership positions in public media or higher education or equivalent.
  • Demonstrated capacity to provide leadership in a complex and dynamic organization.
  • Demonstrated expertise developing and implementing complex budgets that include multiple and variable revenue streams from a wide array of sources across a range of programs.
  • Successful experience leading and implementing strategic planning efforts.
  • Demonstrated capacity to lead development and delivery of high quality programming and community engagement initiatives.
  • A successful record of work with governance and community support boards or equivalent.
  • Demonstrated commitment to diversity, transparency and inclusiveness in the work environment and programming to meet the needs of stakeholders and clients, including all under-represented groups.

This is a full-time (100%) limited staff position. The salary is competitive and will be commensurate with your experience and qualifications. UW-Madison offers an excellent benefits package, including generous vacation, sick leave, health care and pension. For a more detailed description of available benefits, please see

Instructions to Applicants:

To ensure consideration, please apply by at by Friday, March 30, 2018; this is job # 14079. If you are a current University of Wisconsin employee use Applications must contain all of the following: A detailed resume; a cover letter outlining how your experience qualifies you for this position; and a list of three-five professional references with contact information and email address; at least one must be a supervisory reference and one must be direct-report reference. Questions? Please contact Carla Anderson, HR Director, WPR & WPT at 821 University Avenue, Madison, Wisconsin 53706, 608-263-2163;


A criminal records review will be conducted for final candidates.  In compliance with the Wisconsin Fair Employment Act, the University does not discriminate on the basis of arrest or conviction record. Convictions and pending charges will be considered only if they are substantially related to the circumstances of this position.

Employment is contingent on establishment of identity and verification of employment eligibility as required by the Immigration Reform and Control Act of 1986.

It is the policy of the University of Wisconsin to provide reasonable accommodations for qualified individuals with disabilities who are employees or applicants for employment. If you require an accommodation to participate in any part of the hiring process, please contact person listed above.

The University of Wisconsin is an Equal Employment Opportunity and Affirmative Action Employer and no qualified applicant will be eliminated from consideration. We are committed to achieving a diverse workforce and to maintaining an atmosphere of diversity and inclusion.  We want our staff and programming to reflect the rich culture and diversity of our state and actively encourage applicants from diverse backgrounds to apply.

  The Annual Security and Fire Safety Report contains current campus safety and disciplinary policies, crime statistics for the previous 3 calendar years, and on-campus student housing fire safety policies and fire statistics for the previous 3 calendar years. UW-Madison will provide a paper copy upon request; please contact the University of Wisconsin Police Department.


Advertised: Central Standard Time
Applications close: Central Daylight Time

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