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University of Wisconsin–Madison

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University of Wisconsin–Madison

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GRAPHIC DESIGNER summary: The Division of Continuing Studies is seeking a Graphic Designer to provide design expertise and support to promote credit and noncredit educational programs. The designer is responsible for interpreting concepts and ideas through compelling art and copy layouts to create results-driven materials that engage the lifelong learner and employ design best practices. The Integrated Marketing and Communications (IMC) team advances the division through the deployment of sophisticated marketing and communications strategies that enable and encourage enrollment of adult and nontraditional audiences at UW-Madison.
MARKETING ANALYTICS MANAGER summary: The Division of Continuing Studies is seeking a dynamic professional to join our data-driven marketing team. As the marketing analytics manager, you’ll apply your unique blend of marketing knowledge, research methodologies, and data analysis skills to optimize engagement for the learning communities we serve. You will become an advocate for our users, giving them a voice on their journey through our digital marketing landscape. A successful candidate will have at least 3 years of experience analyzing marketing data, identifying gaps and presenting opportunities for content, digital, search, email and engagement channels across campaigns, and within a multifaceted organization.