University of Wisconsin–Madison

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University of Wisconsin–Madison

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CREATIVE MANAGER DCS/MARKETING&COMM/IMC GEN Madison
The Division of Continuing Studies supports the University of Wisconsin-Madison mission and the spirit of the Wisconsin Idea by advocating for and engaging lifelong learners. The Integrated Marketing and Communications (IMC) team advances the division mission and enriches the UW-Madison brand through the deployment of sophisticated marketing and communications strategies that enable and encourage enrollment of adult and nontraditional audiences at UW-Madison. The Creative Manager serves as a leader in Integrated Marketing Communications, and manages, plans, and executes the production of creative content to support the strategic objectives of the unit or institution. Provides subject matter expertise and may supervise staff.
ASSISTANT DIRECTOR OF DIGITAL STRATEGIES DCS/MARKETING&COMM/IMC GEN Madison
The University of Wisconsin-Madison division of continuing studies is seeking an assistant director to join the Integrated Marketing Communications (IMC) team to oversee the digital marketing function to support a wide variety of degree, certificate, and non-credit programs. As part of the Integrated Marketing Communications team leadership, this individual is responsible for planning, developing, implementing and managing the overall digital marketing strategies to acquire new enrollments through the use of digital tactics, including web, email, marketing automation, paid digital marketing channels, SEO and SEM. This individual will supervise a team of web designers/developers, marketing automation specialists and media buyers. High priority initiatives include the promotion of UW-Online, Professional Degrees and Certificates and Summer Term enrollment.

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